bottom of the 90

terms of use

Effective Date: August 11th 2026
Last Updated: August 11th 2026

Welcome to Bottom of the 90 ("Bottom of the 90," "we," "our," or "us"), an independent football media publication owned and published by Mad Lads Media Ltd, a private limited company incorporated in England and Wales under company number 17391947, with its registered office at 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom ("Mad Lads Media"). Certain commercial and operational activities in the United States may be carried out by DPB Firm LLC, a United States company operating under license from Mad Lads Media. These Terms of Use ("Terms") govern your access to and use of bottomofthe90.com, our newsletters, emails and related digital services (collectively, the "Services"). By accessing or using the Services, you acknowledge that you have read, understood and agree to be bound by these Terms. If you do not agree with these Terms, please discontinue use of the Services.

1 Eligibility
Bottom of the 90 is intended primarily for readers located in the United States who are 18 years of age or older. By accessing or using the Services, you represent that you are at least 18 years old or are otherwise legally permitted to use the Services under applicable law.

2 About Bottom of the 90
Bottom of the 90 is an independent football media publication covering the Premier League and other football related topics.
Our content may include:

• News reporting

• Editorial opinion

• Match previews and recaps

• Tactical analysis

• Player ratings

• Fantasy football content

• Television and streaming information

• Transfer news and rumours

• Statistics and historical features

• Predictions

• Interviews and feature articles

Unless expressly stated otherwise, Bottom of the 90 is not affiliated with, endorsed by, approved by or sponsored by the Premier League, FIFA, UEFA, any football club, league, broadcaster, player, manager, governing body or other rights holder.

3 Ownership and U.S. Operations
Bottom of the 90 and its associated intellectual property are owned by Mad Lads Media Ltd. Mad Lads Media may appoint affiliated or third-party entities to perform commercial, administrative or operational functions relating to the Services. In the United States, certain such activities may be undertaken by DPB Firm LLC under license from Mad Lads Media, including certain commercial activities and the collection or processing of payments where applicable. The involvement of DPB Firm LLC in such activities does not transfer ownership of the Bottom of the 90 publication, brand or intellectual property from Mad Lads Media unless expressly stated otherwise.

4 Editorial Content
Our content is published for informational and entertainment purposes. Football is constantly changing. Team news, injuries, transfers, squad selections, fixtures, kick-off times, television schedules, streaming availability and other information may change after publication. Although we strive to publish accurate information, we do not guarantee that all information will always be complete, current or error-free. Opinions, rankings, player ratings, predictions and analysis reflect editorial judgment at the time of publication and should not be interpreted as objective fact. Readers should verify important information with official clubs, leagues, governing bodies, broadcasters or other appropriate sources before relying upon it.Our editorial standards are explained further in our Editorial Policy.

5 Fantasy Football, Predictions and Betting Content
Bottom of the 90 may publish:

• Fantasy football recommendations

• Predicted starting line-ups

• Match predictions

• Player projections

• Betting-related information or analysis and

• Statistical models

This content is provided solely for informational and entertainment purposes. Nothing published by Bottom of the 90 constitutes financial, investment, gambling, legal or other professional advice. Sports betting involves financial risk. Where betting-related content is published, readers are solely responsible for their own decisions, wagers and financial outcomes and must comply with applicable laws and age restrictions in their jurisdiction. No prediction, recommendation or analysis is a guarantee of any particular outcome.

6 Intellectual Property
Unless otherwise stated, the Bottom of the 90 name, brand, original articles, newsletters, written analysis, graphics, logos, designs and other original creative works are owned by or licensed to Mad Lads Media Ltd and are protected by applicable copyright, trademark and other intellectual property laws.
You may:

• Read and access our content for personal, non-commercial use.

• Share links to our content.

• Quote brief excerpts with appropriate attribution.

• Reference our work with a link to Bottom of the 90 where reasonably practical.

Unless permitted by applicable law, you may not, without our prior written permission:

• Republish complete articles.

• Reproduce newsletters.

• Copy or systematically extract substantial portions of our content.

• Sell, license or commercially exploit our content.

• Remove copyright attribution or proprietary notices.

• Use Bottom of the 90 branding or trademarks in a manner likely to cause confusion regarding affiliation or endorsement; or

• Use our content to create or populate a competing publication, database or commercial service.

All rights not expressly granted under these Terms are reserved

7 Third-Party Intellectual Property
Certain photographs, club names, competition names, logos, trademarks, broadcaster names and other intellectual property appearing through the Services belong to their respective owners. Editorial photography may be licensed through Getty Images or other authorised licensing providers and remains subject to the applicable licensing terms.Nothing contained within the Services transfers ownership of third-party intellectual property to Mad Lads Media, DPB Firm LLC or any user of the Services.

8 Artificial Intelligence
Bottom of the 90 may use artificial intelligence tools to assist with research, drafting, editing, proofreading, summarisation, translation or production workflows. Artificial intelligence does not replace editorial responsibility. Every article published by Bottom of the 90 is reviewed and approved by a human editor before publication.Editorial responsibility remains with Bottom of the 90. Further information about our editorial standards and use of artificial intelligence is available in our Editorial Policy.

9 Newsletter Services
Subscribers may receive editorial newsletters, promotional communications and other subscription related emails through our publishing platform. While we strive to provide reliable delivery, we do not guarantee:

• uninterrupted email delivery;

• delivery at any particular time;

• freedom from spam and email filtering;

• continuous platform availability; or

• uninterrupted access to archived newsletters or other content.

Subscribers may unsubscribe from marketing communications at any time using the unsubscribe link included in our emails. Our collection and use of personal information is governed by our Privacy Policy.

10 User Conduct
You agree not to use the Services to:

• violate applicable law;

• interfere with the operation or security of the Services;

• attempt unauthorized access to our systems;

• introduce viruses, malware or harmful software;

• Scrape, crawl or systematically extract content except where permitted by law or expressly authorised by us;

• impersonate another individual or organization;

• infringe intellectual property rights; or other legal rights;

• engage in fraudulent, abusive, defamatory or unlawful conduct; or

• Use the Services in a manner that materially interferes with another person's use of them.

Interactive features, including comments or community discussions, may be enabled, disabled or removed at our discretion.Where user-generated content is permitted, we reserve the right to moderate or remove content that violates these Terms or applicable law.

11 Termination
We reserve the right to suspend, restrict or terminate access to all or any part of the Services where reasonably necessary, including where we believe these Terms or applicable law have been violated or the security or integrity of the Services is at risk. Termination shall not affect rights or obligations accrued before termination. Provisions which by their nature are intended to survive termination including provisions concerning intellectual property, disclaimers, limitation of liability and indemnification shall survive termination.

12 Advertising, Sponsorships and Affiliate Relationships Bottom of the 90 may contain advertising, sponsored content, affiliate links or other commercial partnerships. We may receive compensation when readers interact with or purchase through certain links.Commercial relationships do not determine our independent editorial opinions.Sponsored or commercial content will be identified where appropriate.Additional information is available in our Trust & Transparency page.

13 Third-Party Links
The Services may contain links to third-party websites, applications, products or services. These links are provided for convenience and informational purposes. Except where expressly stated, we do not control or endorse third-party services and accept no responsibility for their content, availability, privacy practices or security. Your use of third-party services is subject to their own terms and policies.

14 No Warranty
To the fullest extent permitted by applicable law, the Services are provided on an "as is" and "as available" basis. We do not warrant that the Services will always be uninterrupted, secure, complete, accurate or error-free. Nothing in these Terms excludes any warranty, condition or other right that cannot lawfully be excluded under applicable law.

15 Limitation of Liability
Nothing in these Terms excludes or limits liability where it would be unlawful to do so, including liability for death or personal injury caused by negligence, fraud or fraudulent misrepresentation, or any other liability that cannot lawfully be excluded or limited. Subject to the paragraph above and to the fullest extent permitted by applicable law, Mad Lads Media Ltd, Bottom of the 90, DPB Firm LLC and their respective directors, officers, employees, contractors and contributors shall not be liable for indirect, incidental, consequential, special, exemplary or punitive losses arising out of or relating to your use of the Services.
This includes, where legally permitted, losses arising from:

• reliance upon editorial content;

• fantasy football recommendations;

• betting-related content;

• predictions or forecasts;

• website or newsletter interruptions;

• technical failures;

• data loss;

• third-party services; or

• inaccuracies or omissions in published content.

Where liability cannot otherwise be excluded or limited, and subject always to any rights or remedies that cannot lawfully be restricted, our aggregate liability arising out of or relating to the Services shall not exceed the greater of (a) US$100 (or its equivalent in local currency) or (b) the amount, if any, paid by you directly to us for the relevant Services during the twelve months immediately preceding the event giving rise to the claim. Nothing in these Terms affects any statutory rights you may have as a consumer that cannot lawfully be excluded or limited.

16 Indemnification
To the extent permitted by applicable law, you agree to indemnify and hold harmless Mad Lads Media Ltd, Bottom of the 90, DPB Firm LLC and their respective directors, officers, employees, contractors and affiliates from claims, liabilities, losses, costs and reasonable legal expenses arising from:

• your unlawful use of the Services;

• your material breach of these Terms; or

• your infringement of another person’s intellectual property or other rights.

This section does not require a consumer to indemnify us to the extent such an obligation would be prohibited or unenforceable under applicable consumer law.

17 Copyright Complaints
Bottom of the 90 respects the intellectual property rights of others and expects users to do the same. If you believe that material appearing on the Services infringes your copyright, please contact us with sufficient information to identify:

• The protected work;

• the material you believe infringes that work;

• The location of the material;

• Your contact information; and

• The basis of your claim

We will review valid complaints and take appropriate action where required. Where U.S. copyright law applies, we may process appropriate copyright notices in accordance with applicable U.S. law.

18 Force Majeure
Neither Mad Lads Media nor its service providers shall be responsible for delays or failures caused by circumstances beyond reasonable control, including natural disasters, war, civil unrest, industrial disputes, governmental actions, internet or telecommunications failures, cyber incidents, power outages or failures of hosting, newsletter or other third-party service providers. This provision does not affect any rights that cannot lawfully be excluded.

19 Severability
If any provision of these Terms is determined by a competent court or authority to be invalid, unlawful or unenforceable, that provision shall, where possible, be interpreted or modified to the minimum extent necessary to make it enforceable. If this is not possible, the affected provision shall be treated as severed. The remaining provisions shall continue in full force and effect.

20 Entire Agreement
These Terms, together with our Privacy Policy, Editorial Policy and Advertising & Partnerships Disclosure, constitute the agreement between you and Mad Lads Media regarding your use of the Services.Nothing in this section excludes liability for fraudulent misrepresentation or affects rights that cannot lawfully be excluded.

21 Assignment
You may not assign or transfer your rights or obligations under these Terms without our prior written consent except where applicable law gives you the right to do so. Mad Lads Media may transfer its rights or obligations under these Terms in connection with a corporate reorganization, financing, merger, acquisition, sale of the Bottom of the 90 business or other legitimate business transaction, provided such transfer does not unlawfully reduce any mandatory rights available to you.

22 Changes to These Terms
We may update these Terms from time to time to reflect changes to the Services, our business, technology or applicable law. The revised Terms will be published on this page together with an updated Last Updated date.Where required by applicable law, we will provide additional notice of material changes.

23 Governing Law and Jurisdiction
These Terms and any non-contractual obligations arising out of or relating to them are governed by the laws of England and Wales.
The courts of England and Wales shall have jurisdiction over disputes arising out of or relating to these Terms, subject to any mandatory rights you may have under applicable consumer law to bring proceedings in another jurisdiction.
If you are a consumer residing outside England and Wales, nothing in these Terms deprives you of mandatory protections provided by the laws of your country or state of residence where those protections apply notwithstanding a choice of law.

24 Related Policies
Your use of the Services is also governed by our:

• Privacy Policy

• Editorial Policy

• Trust & Transparency

These documents should be read together with these Terms of Use.

25 Contact Us
If you have questions regarding these Terms, copyright concerns or other legal enquiries, please contact:
Mad Lads Media Ltd
Company No. 17391947
Registered in England and Wales
71-75 Shelton Street
Covent Garden
London WC2H 9JQ
United Kingdom
Email: [email protected]
Website: bottomofthe90.com

© 2026 Mad Lads Media Ltd. All rights reserved.